Job Description

SEM Manager

Tao Group Hospitality offers competitive benefits for all full-time team members such as medical, dental, and vision coverage, 401(k) retirement program with employer match, life and disability insurance plans, ancillary insurance plans, employee assistance program, fertility & family forming support and resources, pet insurance, employee discounts, and much more!

The SEM Manager is responsible for executing the digital marketing strategy across Tao Group Hospitality venues, with a primary focus on search engine marketing (SEM) and paid search campaigns. This role drives revenue, ticket sales, VIP table bookings, and brand visibility through Google Ads management, paid search strategy, performance marketing, paid social media, and online platform optimization.

Essential functions of the position include, but are not limited to:

• Develop and execute paid search campaigns across Google Ads (Search, Display, Performance Max) to drive ticket sales and table bookings.
• Own keyword research, bid management, ad copy optimization, and Quality Score improvement across all assigned venue accounts.
• Build and manage campaign structures that eliminate cross-venue keyword cannibalization and establish clear search territory for each venue.
• Execute A/B testing on ad copy, landing pages, and audience segments to continuously improve CTR, conversion rate, and cost per acquisition.
• Implement and optimize conversion tracking, including Google Tag Manager setup, GA4 integration, and platform pixel configuration.
• Monitor campaign performance daily, analyze search query reports, and translate insights into actionable optimizations.
• Manage substantial paid search budgets with accountability to ROAS targets and conversion goals.
• Provide regular performance reporting with clear insights and recommendations to senior leadership.
• Stay current on Google Ads platform updates, algorithm changes, and industry best practices.
• Collaborate with cross-functional teams on landing page optimization and A/B testing strategies.
• Assist and/or complete additional duties as assigned.

Education/working knowledge:

• Bachelor's degree in marketing, communications, or related field; or equivalent combination of education and experience in a related field.
• 35+ years of digital marketing experience with a strong emphasis on SEM and paid search, preferably within hospitality, nightlife, entertainment, or ticketed events.
• Expert-level proficiency in Google Ads (Search, Display, Performance Max) with a proven track record of optimizing campaigns for conversions and ROAS.
• Deep understanding of keyword research, bid management, ad copy optimization, and Quality Score improvement.
• Experience with Google Ads scripts, automated bidding strategies, and advanced audience targeting.
• Strong analytical skills with proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking implementation.
• Experience with Meta Business Manager and paid social campaigns a plus.
• Proficient in Microsoft Office; POS systems and Oracle knowledge preferred.
• Excellent communication and project management skills.
• 21+ years of age.

Skills / Physical Demands / Work Environment / Schedule:

The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

• Must have strong problem-solving skills.
• Excellent written and verbal communication skills required.
• Ability to work under pressure and meet deadlines.
• Must have good positive energy throughout the day.
• Must be able to read the computer monitors and print legibly.
• Must be able to sit and/or stand for extended periods of time.
• Must be able to move quickly through work and set the pace in the office.
• Must be able to push and lift up to 25 lbs.
• Small to medium office environment.
• Office, casino, nightclub, bar, lounge, and/or restaurant working environment.
• 5-25% local travel (United States).
• Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume.
• May work extended hours, irregular shifts, evening and/or weekend shifts, and holiday work may be required.
• Maintain a professional, neat, and well-groomed appearance adhering to Company standards.
• Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner.
• Ability to maintain a high level of confidentiality.
• Ability to handle a fast-paced, busy, and somewhat stressful environment.

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